Conference Program HOME / Agenda / Conference Program

Topics are subject to change depending on the organizer’s discretion and speaker's availability.

For registration, we only receive bank transfers. Conference manager will send you an invoice through email upon submission of registration form. (For inquiries, please contact kshop@kintex.com or +82-31-995-8238)

Simultaneous interpretation (KR↔EN) is provided when the speaker presents in Korean or English.

Simultaneous interpretation (KR↔CN or KR↔JP) is provided when the speaker presents in Chinese or Japanese.

Lunchbox is provided for all the registrants.

Dates

June 19-21

Agenda

Finding out the extent to which a store should be digitized

What’s going on in 2019? : Rising trends in neighboring retail markets

Shopping in the age of personalization

Special session for Byline Network x K SHOP

Niche targeting sells better than mass targeting

New models in cross-border eCommerce

Venue

Conference Rooms in Hall 1

Cost

Please refer to register page Register >

Organizer

KINTEX, Korea Distribution Industry Promotion Agency, Byline Network

Speakers >

DAY 1, June 19

- Topics are subject to change depending on the organizer’s discretion and speaker's availability. Only those with speakers' names are confirmed sessions.
- Simultaneous interpretation (KR↔EN) is provided when the speaker presents in Korean or English.
- Simultaneous interpretation (KR↔CN or KR↔JP) is provided when the speaker presents in Chinese or Japanese.

 
Finding out the extent to which a store should be digitized

Track 1

What’s going on in 2019? : Rising trends in neighboring retail markets

Track 2

9:30-9:50

Registration

9:50-10:00

Welcome Remark

10:00-10:50

Creating new customer experiences by digital innovation

The trend of New Retail and digital economy

7-Eleven's digital innovation

Emerging technologies and changing policies shaping the new retail world

Combination of ICT and convenience store by smart store "Signature"

Recent developments in Hong Kong and Chinese e-Commerce markets

New store model "7-Express", the smart vending machine convenience store, and new shopping experience through AI cashier robot "Venv"

Strategies to grab opportunities and tackle challenges in cross-border e-Commerce

11:00-11:50

(This session has been cancelled due to speaker's personal reasons.)

What is being sold & delivered in China in 2019?

How are eCommerce markets in Korea and China different?

Discovering beauty products that attract Chinese consumers before others do

Is fulfillment optional or essential for eCommerce players entering Chinese markets?

12:00-13:30

Networking Lunch

13:30-14:20

Smart logistics service, the core of retail innovation

Defining the "Suning Way" in the rapidly changing retail scene

Future of retail innovation and the role of logistics services

What constitutes Suning's RaaS(Retail as a Service)?

The core of smart logistics : Blockchain and logistics platform

Reconstructing offline shops through technology : unmanned "Biu Store"

The future of smart logistics service for retail revolution

Seamless shopping channel for Chinese customers, what should Korean companies do to use it?

14:30-15:20

Digital transformation of global retail stores and reformation of store operation by Visual Technology

The winning formula of a shopping app in Japan

Taiwan : Increase in offline sales by applying digital technology

How online shopping trends in Japan are different from those in Korea

Thailand : Application of cloud based POS Loss Prevention

SHOPLIST's marketing strategy

Solution ready package to reduce cost : POS Loss Prevention, Self Check-out, People count, Interactive Signage

Role of digital ads in Japan and case study of e-commerce and lifestyle app

15:30-16:20

AI in Retail : Beyond discussion towards application

Flea market expansion and its prospects in Japan

What are the factors of AI technology?

What is the concept of Mercari ecosystem?

What features does application of AI technology have?

Key marketing strategies that made Mercari the ever most popular flea market in Japan

How to apply AI technology to our services?

Role of technology in Mercari's growth, and challenges to solve for next eCommerce innovation

DAY 2, June 20

- Topics are subject to change depending on the organizer’s discretion and speaker's availability. Only those with speakers' names are confirmed sessions.
- Simultaneous interpretation (KR↔EN) is provided when the speaker presents in Korean or English.
- Simultaneous interpretation (KR↔CN or KR↔JP) is provided when the speaker presents in Chinese or Japanese.

 
Shopping in the age of personalization I

Track 1

Perfecting cross-border last mile fulfillment

Track 2

9:30-9:50

Registration

9:50-10:00

Welcome Remark

10:00-10:50

Case study : Hyper-personalization based on customer's behavior

Methodology on entering Chinese cross-border eCommerce market

Data based eCommerce behavior analysis

Ways of entering Chinese cross-border market

From standard segment to dynamic segment

Entering China through Alibaba and bonded warehouses that are specialized to Chinese market

Automatic personalization on various contents by segments

Case study : Korean companies' entry to China by localization

11:00-11:50

How to collect branding insights from the voice of consumers

FBA(Fulfillment By Amazon) : the expansion strategy for cross-border eCommerce

Current trends of Instagram marketing

D2C(Direct to Consumers) : directly communicating with consumers without brokers

Ways of becoming a brand marketer from a consumer

How global sellers utilize Amazon infrastructure

Cases of branding using UGC(User Generated Contents)

From FBA to FBA Export : Amazon\'s own technologies and strategies for overseas expansion

12:00-13:30

Networking Lunch

13:30-14:20

The evolution of luxury retailing in the digital era

'Hyper-connection' strategy for completing the global eCommerce ecosystem

Crafting your brand signature moment for brand desirability

Why is it essential to construct value chain and collaborate in global eCommerce business

How luxury brands are leveraging human dimension in the digital era

How to find the right payment, marketing, and logistics partners for platform business

Is it necessary for brand owners to focus on luxury retailing?

Cafe24's expansion strategies based on 'Open API' and knowhow in building global eCommerce partnership

14:30-15:20

Construct your personalization strategies for shopping through On-site!

New markets and opportunities made by cross-border financial service

Do shoppers really want personalization?

Traditional trade or eCommerce : all the easier with technology, business. and market

Best examples of execution-focused On-site personalization : LOTTE Homeshopping, SHINSEGAE International, AK Beauty

Market expansion to increase accessibility to international financial service

New ideas gained through On-site personalization : KPI, Data Analytics

Using each country\'s financial service like a native

15:30-16:20

Target marketing for fashion and beauty brands through mobile contents

Technology guide for sustainable downtown logistics

What are the characteristics of mobile contents that increase conversion rate?

Combining four-wheeled and two-wheeled vehicles for downtown logistics

How are fashion and beauty brands using the mobile contents?

Local and global expansion strategies of Mesh Korea\'s downtown logistics

Is it possible to make customized contents for each customer?

Stories on technology for sustainable logistics

DAY 3, June 21

- Topics are subject to change depending on the organizer’s discretion and speaker's availability. Only those with speakers' names are confirmed sessions.
- Simultaneous interpretation (KR↔EN) is provided when the speaker presents in Korean or English.
- Simultaneous interpretation (KR↔CN or KR↔JP) is provided when the speaker presents in Chinese or Japanese.

 
Shopping in the age of personalization II

Track 1

New models in cross-border eCommerce

Track 2

9:30-9:50

Registration

9:50-10:00

Welcome Remark

10:00-10:50

Cross Border Trade in a Changing Retail Landscape

After stories : Products that saw unexpected success in Vietnam

Staying ahead of the competition: scale your business, invest in new markets, expand to new marketplaces and engage your consumers

Recent developments in Vietnamese eCommerce market and how they're different from those in Korea

Ways to deal with major hurdles in doing all these cross-border and achieve tangible results

Key opportunities and challenges for Korean brand owners and retailers

Top tips from directly from ChannelAdvisor, named #1 marketplace management provider to IR Top 1000

Upcoming projects for TIKI and the form of partnerships it's seeking from Korean market

11:00-11:50

How Qoo10 keeps leading the eCommerce market in Singapore

Strategies for expansion to Southeast Asia : Korean brands' leveraging strengths and overcoming challenges

Constructing eCommerce ecosystem starting from logistics - Qxpress

Key challenges for Korean products in Southeast Asia

Localization through communication with consumers - Live10, Reward Program

Product localization : high demand product categories in Southeast Asia

Endless attempts and innovation - QuuBe

Price localization : price strategy to compete with local and Chinese sellers

12:00-13:30

Networking Lunch

13:30-14:20

What payment in local currencies means for cross-border shopping platforms

Endless journey to find the "best channel" to distribute Korean beauty brands

Cases of Korean eCommerce expanding globally

Various distributing channels for Korean brands expanding overseas and the benefits of global selling

Understanding the payment matrix in each country

Market size of Korean global seller community and its potential for growth

What is chargeback risk and why it's critical in determining ultimate success of cross-border business?

How to manage the risk of global selling

14:30-15:20

Integrating unexpected joy to the experience of shopping

Why do global eCommerce platforms focus on the Indonesian market?

The ever rising need for immersive and personalized shopping experience in eCommerce

Indonesia, the land of opportunity for eCommerce business

Key technologies and marketing strategies that make customers come back to shop

Expansion, failure, and half success of Korean businesses in Indonesia

Connecting manufacturers and consumers across the border

eCommerce war in Southeast Asia : Alibaba, JD.com, Tencent, eBay

15:30-16:20

Why multinational corporations come shopping for technology in ISRAEL

Firing up growth of "Super eBusinesses" in South East Asia

From Startup Nation to Global Hub for R&D

"No seller is too small to aspire, and no brand is too big to be a Super eBusiness"

Case study : The ways multinational corporations enter and operate in Israel

Challenges and solutions for eCommerce fulfilment system in South East Asia

Culture and supportive business environment as the main source of disruptive innovations

Lazada's vision for cross-border eCommerce and the importance of Korean market