Why Attend? HOME / Visitors / Why Attend?

1. Connect with Korea's booming retail industry

K Shop is the only B2B-specialized retail show serving as the platform for Korea's $266B retail industry,
where you can find products, solutions, and services for diverse retail environments and establish a strong business
network with major retailers not only in Korea, but also in East Asia. Past buyers upheld the event as truly
representing Korea's retail scene, just like Retail's BIG SHOW in the US and EuroShop in Europe,
and recommended K Shop as the must-visit show for international and domestic retailers.

2. Check out up-to-date retail trends and business strategies

In the era of smartphone, it is never easy to find the most effective solutions to cope with smart customers
and their changing shopping behaviors. In order to help retailers get better prepared, K Shop 2016 presents
the 5 strategies that will influence future retail strategies under the theme of "Future Retail for Smart Customers";
Omni-Channel, Micro Moments, eDelivery, Business Collectives and no-Click Experience. Find out more about
the distinctive strategies to attract and manage customers at K Shop!

3. Experience innovative retail products and solutions

Business is never fully done through a few phone calls.
K Shop provides the best opportunity to actually see and experience the products and services
you are interested through the integrated organization of the exhibition hall, conference sessions, and showrooms.
By the time you've walked through K Shop, you will surely have better ideas and insights on what future
retail would become.