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    K Shop 2016


    K Shop 2016


    Sep 28-30, 2016


    KINTEX, Hall 10


    100 exhibitors, 10,000 visitors


    Shop Design, Retail Technology


    Exhibition, Conference, Showroom, Media Award

    Hosted by



    Gyeonggi-do, Goyang-si, Korea Chain Store Association, Korea Franchise Association


    HP Korea

    Small size POS based on Windows Tablet suitable to Franchise/luxurious brand shop?

    Holotive Global

    Shop advertisement/event promotion platform that utilizes a hologram hardware and an integrated solution

    AXIS Communications

    Intelligent marketing analysis solutions utilizing a video surveillance camera with a high resolution network and videos, which have been optimized for retail shops.

    Blue Bird

    Products for mobile devices in all fields for business (portable payment computer, bar code scanning computer, industrial tablet)


    Total solution such as self-service KIOSK, intelligent POS, and digital signage applicable to all retail fields

    Sound Graph

    Digital signage solution for domestic & overseas retail shop (Digital menu board, Insta-wall, Connected wall)


    Integrated security solution optimized for retail shop, franchise, and office (high resolution video security, network access security, bio-recognition technology integration)

    Young Jin EL

    Lighting solutions for commercial shops such as one stop lighting solution and smart lighting solution

    Hyundai Security World

    Security solution for the safe use of mobile devices in a shop

    K Shop 2016 Conference

    Date Time


    Digital Marketing

    Day 1
    11:00-11:30 Digital Mega Trends in Global Distribution Industry
    11:30-12:00 New Technologies for Retail Digital Signage
    12:00-12:30 AR(Augmented Reality) Commerce Clouding Service
    12:30-13:00 Smart Retail Using Imagery Intelligence
    14:30-15:00 Digital Signage Company's Advertising Solutions, 'CLOUDVISION'
    15:00-15:30 The Future of a Mobile Advertisement
    15:30-16:00 Retail Company's Digital Transformation Strategy
    16:00- 16:30 Changes in Retail Shop by Using Mobile
    16:30-17:00 Kiosk Korea, Display & Smart Display
    Design Strategies

    Day 2
    11:00-11:30 Experience Design by Converging Technology with Art & Design
    11:30-12:00 Showroom Design for Customer Satisfaction
    12:00-12:30 Smart & Sensitive Future Store Lightening
    12:30-13:00 Importance of Store Development in Retail Marketing
    14:30-15:00 VM & Distribution Trend
    15:00-15:30 Japanese' Latest Shop Trend
    15:30-16:00 Where does the realm of a VM ends?
    16:00- 16:30 Successful Department Store's Design Strategies
    16:30-17:00 Revenue Growth by utilizing POP
    Customer Experience

    Day 3
    11:00-11:30 Sales Growth Cases through Key Influencers
    11:30-12:00 Influencer Marketing and Enhancing Customer Experience by Big Data Solution
    12:00-12:30 Evolution of Customer Understanding Method
    12:30-13:00 e-Commerce Video Marketing: Strategies and Cases that Enhances Customer Experience and Leads Purchasing Conversion
    14:30-15:00 Retail Marketing and Hologram Convergence; Creating Innovation
    15:30-16:00 An Engagement: The future of Onmi-Channel Customer Experience
    16:00- 16:30 Video Commerce Operational Cases and V-Contents Marketing Strategy


    Brands that visited K Shop 2016

    Job Classification

    Classification Ratio


    Mart 14.3%
    Department Store 12.2%
    Beauty Brand 12.0%
    Shopping Mall 11.8%
    Fashion Brand 9.5%
    Shop Owner 8.1%
    Online Mall 5.6%
    Home Shopping 3.2%
    Academia 1.5%
    Others 5.9%


    Purpose of Visit

    Intention to Revisit

    K Shop 2015


    K Shop 2015


    Sep 2-4, 2015


    Hall 2, KINTEX 1


    100 exhibitors, 12,000 visitors


    Shop technology, Shop design

    Event Highlights

    Exhibition, Conference, Showrooms

    Supporting Organizations

    Ministry of Science, ICT and Future Planning, Ministry of Trade,
    Industry and Energy, Gyeonggi Province, Goyang City


    NHN Entertainment

    One-stop solution for shopping and promotion,
    mobile payment service Payco

    Arneg Korea

    Customized showcases,
    refrigeration system, gondola system


    Retail solutions for mobile cloud
    environment, Smart Store


    Barcode scanner, barcode printer,
    industrial PDA, RFID

    ADT Security

    Anti-theft antenna, tag, label,
    RFID inventory management system

    Gunnebo Korea

    Security solutions for cash management
    and protection


    POS hardware and software for various
    retail environment

    Zebra Technologies Korea

    Mobile computer, scanner, printers, RFID

    Ava Vision

    Digital signage solution, smart media
    touch table


    340 attendees for 3 days, 26 sessions

    Date Topic
    Online Marketing
    Day 1
    Communicate with Customers through Omni-channel
    IoT Browser :
    Smart Indoor Map Technology Supporting Multiple LOD Styles
    Measuring Mobile Consumer Behavior in Omni-channel Era
    Shoppable Video : How Global Brands & Shopping Channels
    Use Online Video for Marketing
    Omni-channel Strategies of Major Retail Companies
    in Korea and Abroad
    Omni-channel Strategies Based on Microsoft Big Data Analysis
    Mobile Payment Ecosystem and Its Future
    Answers for Korean Omni-channel
    Online Personal Data Protection - Policies&Applications
    Onsite Digital
    Day 2
    Logistics Strategies for On/Offline Commerce Companies
    O2O Strategies and NFC & Beacon Applications for Shops/Cafe/Galleries
    Analyzing Retail Big Data to Increase Sales
    O2O Strategies for Premium Brand and Boutique Shops
    MPACT Platform for Mobile Marketing
    RFID Application and ROI Analysis in Retail Environment
    Commercial Value of Applying Digital Signage to Shops
    Evolution of Wi-Fi- from Customer Service to Connective Media
    Revolution of Delivery System through IoT Platform
    VM Strategies
    Day 3
    Global Retail Trend and Korean Companies Expanding Abroad
    VM Strategies to Establish First Impression of Fashion Stores
    Importance of Store Development in Retail Marketing
    VM Effects for Fashion Shops in Department Store
    Concepts & Success Strategies for Pop-up Stores
    VM Cases for Customer Behavior Analysis in Retail Shops
    Space Branding to Expand Brand Experience
    Tasty Design for Stylish Brand- Adding Design to Taste
    Visual Keys in Cosmetics Shops


    Presenting vision for future shops through innovative solutions and products of exhibitors

    Cafe & Fashion

    Exhibitor Product Exhibitor Product
    ScentOn Scent diffuser, air freshener Arneg Korea Bakery showcase
    OKPOS POS hardware and software Supermate Air mannequin
    Giken Trastem People counting solution Zebra Technologies Mobile computer, scanner,
    printing solution
    FX Gear Virtual fitting solution MU Solvers Lucid speakers
    Daejoo ENT Vertical showcase TNT Solution LG signage

    Omnibus customized dress, menswear, sports outdoor brand shop, barbershop

    Exhibitor Product
    FX Gear Virtual fitting solution
    MU Solvers Lucid speakers
    Ava Vision Smart media touch table


    12,000 retail professionals

    Retail Categories

    Classification Percentage
    Mart 17.1%
    Franchise 15.8%
    Department store 14.3%
    Shopping mall 10.4%
    Convenience store 9.7%
    Fashion brand 8.6%
    Beauty brand 7.3%
    Shop owner 7.1%
    Online mall 3.8%
    Home shopping 2.5%
    Academia 1.5%
    Others 1.9%
    Total 100%

    Purpose of visit

    Intention to revisit

    K Shop 2014


    K Shop 2014


    September 25-27, 2014


    Hall 10, KINTEX 2

    Event Highlights

    Exhibition, Conferences, Showrooms


    KINTEX, e-Sang Networks

    Supporting Organizations

    Gyeonggi Province, Goyang City

    K Shop 2014 Keyword: Omni-Channel

    K Shop is Korea's only omni-channel retail show

    K Shop is setting a trend in the distribution industry by highlighting 'omni-channel' as a keyword.

    → Brand awareness of K Shop has increased as it is now considered a must-attend show among retailers

    ※ What is Omni-Channel?

    Omni-Channel is a multichannel approach to sales that seeks to provide the customer with a seamless shopping
    experience whether the customer is shopping online from a desktop or mobile device, by telephone or at an offline shop.


    Exhibitors Categories

    Shop Technology

    i-Retail (online & offline distribution solutions, payment solutions, people counting, digital signage)

    Shop Fixtures (show-display cases, carts, refrigeration cabinets)

    Security (CCTV, access control, antitheft system)

    Shop Design

    Interior (furniture, decoration, lighting)

    Visual merchandising (mannequins, POP displays, signage)

    Expo (exhibition stand design, construction)

    Major Exhibitors

    LG CNS

    LG CNS's MPAY is integrated into Kakaotalk.
    KakaoPay is an easy mobile payment solution.

    SK Telecom

    Wizturn Exhibition: Check-in beacon for exhibitions and
    retail stores, thus contributing to real-time shop marketing

    Samsung Electro-Mechanics

    Samsung electronic shelf label (ESL) is a price displaying system installed on store shelves.


    IBM solution box for smart business transaction
    (sales, orders, and marketing)


    POS with embedded NFC solution

    Zoyi Corporation

    Walk Insight: Asia's very first customer data analysis
    service via mobile signal


    3 days, 31 sessions, 200 attendees for each session

    Date Theme
    Sep 25, 2014
    Bitcoin and Payment
    Online persona ohael information protection policy and application
    Sales encouragement strategy through in-shop table use
    SNS/Blogging to Improve Retail Marketing
    Application of big data for retail shops
    Retail store development process sharing
    How are you managing your shop or brand?
    The importance of VM in retail marketing
    Global progress of large retail store
    Efficient shop-fitting method proposal and examples in retail marketing
    Sep 26, 2014
    Trends in retail market communication
    A heart for omni-channel and O2O service – Retail OMS
    Effectiveness of smart ordering system application
    Evolution of retail marketing through LBS, IOT & Cloud convergence
    Trends in mobile payment and substitution for authentication
    Kakaopay: The past, present and future
    Shop design, innovative solutions that can change Europe's interior design trends
    How to use meetings & event management company at work
    Space branding: A marketing approach to retail design
    Successful strategies of brand shopping malls
    Sep 27, 2014
    Online (SNS) marketing strategy of small and medium enterprises
    Utilization of tag and beacon: O2O omni-channel business transaction solutions
    VM model for department store grocery section
    VM Case Research on Department Store Food Hall
    Innovation in omni-channel marketing:
    From mobile, locationbased advertisement to big data analysis
    Network video-differentiated benefits for the retail market
    Majento based global omni-channel, from conflict to cooperation
    Lead-out effect measurement methods and case studies trough offline customers
    Next digital signage generation using smart phones, cloud services, and SNS
    Utilization and examples of 3D printing technology for interior design

    Effective retail marketing consulting for retailers

    Buyer & Visitor

    Buyer Company

    Number of buyers

    Sept. 25 Sept. 26 Sept. 27 Total
    5,955 4,901 4,204 15,057

    Retail Categories

    Category No. of
    Mart 1,924 19%
    Franchise 1,519 15%
    Department store 1,418 14%
    Convenience store 1,012 10%
    Shopping mall 811 8%
    Online mall 709 7%
    Home shopping 607 6%
    Fashion 506 5%
    Cosmetic 506 5%
    Cafe/restaurant 404 4%
    Shop owned by individual 202 2%
    Other 506 5%
    Total 10,124 100%

    K Shop 2013


    K Shop 2013


    April 4-7, 2013


    Hall 7, KINTEX 2


    Exhibition, Conferences, Special Pavillions


    KINTEX, e-Sang Networks

    Special Pavillions

    Projecting trend and direction of residential, commercial, and cultural space through showrooms of different themes
    Participants: Bisang, Hansung Design, TS Remodeling, Sambuja Interior, Incheon Catholic University, Semyung University,
    Seoil University, Konkook University
    New Generation Artists
    National competition for Shop Interior & DECO galleries
    6 artists are selected to present their arts in K Shop 2013
    Participants: Eunji Kwon, Jaeyoung Gil, Yeseul Bae, Dongryul Baek, Hyeryun Jung, Mihyung Cho
    Thailand Pavilion
    In cooperation with Thailand Ministry of Commerce, K Shop 2013 presented Thai-flavored interior design and decor items in Thailand Pavillion
    Participants: Siam Rica Co.,Ltd., Tourty Co.,Ltd., Panaroma, Stitchery, Nichework, Adasoft Co.,Ltd., Precious Memory Co.,Ltd., Vanda Siam Co.,Ltd., 3SN Enterprise Company Limited., TIGA Co.,Ltd., Lamoon International, Siam Inter Cosutme Group Co.,Ltd., Nics Industry 1992 Co.,Ltd.


    Date Title
    Apr 4, 2013
    Korea VM Report
    2013/2014 VM Trend
    Artificial Intelligence Fashion Robot Marketing
    Apr 5, 2013
    Compatibility between VMD and INTERIOR
    Crossover Design of Commercial Space
    Apr 6, 2013
    Commercial Space - Strategies for Success
    Online Mall Marketing Strategies through SNS
    Apr 7, 2013 (Sun.) Trends in Home & Commercial Interior Design