Invite and promote K Shop 2017 to Korea Chain Store Association, Korea Franchise Association, Korea Department Stores Association, Korea Association of Convenience Store Industry, Korea Duty Free Association, KOSA Mart, Korea On-Line Shopping Association, Korea Fashion Association and other association's members.
Joint public relation with Retail Magazine, Franchise World, ID Systems & Security Magazine, Apparel News, Fashion Biz, Korea Logistics News, Visual Dive, Trend Watching, Venture Square and 20 more influential media
Pre-conference before opening of K Shop 2017 (in June or July) for 100 retail buyers including sponsorship promotion.
Retail Trade Publications : Paper and online advertisement on retail trade publications (Retail Magazine, Franchise World, Fashionbiz, etc.)
Transit Advertising :: City bus advertisement at primary stations (Gangnam, Gwangwamun, Yeouido, etc)
Electronic Display : Advertisements on outdoor electronic signs at Seoul, Gangnam, Hapjeong, The City Hall stations.
Elevator Advertising : Elevator advertisement in office buildings at Yeouido, Gasan , Guro, Gangnam, Jongno and etc.
Distribute newsletters (retail news and K Shop updates) to 4 million buyers (including exhibitor company introduction and possible sponsorship) twice a month.
Distribute direct emails about K Shop updates and exhibitors' information.
Regular publication of K Shop special article on primary media
Joint promotion with Retail Asia Expo in Hong Kong, Internet Retailing Expo in England, C-Star and China Shop in China, Global Shop and Retail's Big Show in US.
Oversea Association: Association's webpage promotion through banner barter, eDM and announcement page on China Chain Store & Franchise Association, Japan Retailers Association, Japan council of Shopping Centers, Japan Franchise Association, National Retail Federation, National Association of Chain Drug Stores, Euro Commerce, British Retail Consortium.
KOTRA: Securing buyers through 85 trade offices in 125 nations
Regular updates and exhibitor introductions on social media pages