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Future Retail for Smart Customers

Meet and learn distinctive strategies to integrate various sales channels, enhance customer experiences, and improve store environment at K Shop Conference!

K Shop 2016 Conference

Date Time

Topic

Digital Marketing

Day 1
9.28(Wed)
11:00-11:30 Digital Mega Trends in Global Distribution Industry
11:30-12:00 New Technologies for Retail Digital Signage
12:00-12:30 AR(Augmented Reality) Commerce Clouding Service
12:30-13:00 Smart Retail Using Imagery Intelligence
14:30-15:00 Digital Signage Company’s Advertising Solutions, ‘CLOUDVISION’
15:00-15:30 The Future of a Mobile Advertisement
15:30-16:00 Retail Company’s Digital Transformation Strategy
16:00- 16:30 Changes in Retail Shop by Using Mobile
16:30-17:00 Kiosk Korea, Display & Smart Display
Design Strategies

Day 2
9.29(Thurs)
11:00-11:30 Experience Design by Converging Technology with Art & Design
11:30-12:00 Showroom Design for Customer Satisfaction
12:00-12:30 Smart & Sensitive Future Store Lightening
12:30-13:00 Importance of Store Development in Retail Marketing
14:30-15:00 VM & Distribution Trend
15:00-15:30 Japanese’ Latest Shop Trend
15:30-16:00 Where does the realm of a VM ends?
16:00- 16:30 Successful Department Store's Design Strategies
16:30-17:00 Revenue Growth by utilizing POP
Customer Experience

Day 3
9.30(Fri)
11:00-11:30 Sales Growth Cases through Key Influencers
11:30-12:00 Influencer Marketing and Enhancing Customer Experience by Big Data Solution
12:00-12:30 Evolution of Customer Understanding Method
12:30-13:00 e-Commerce Video Marketing: Strategies and Cases that Enhances Customer Experience and Leads Purchasing Conversion
14:30-15:00 Retail Marketing and Hologram Convergence; Creating Innovation
15:30-16:00 An Engagement: The future of Onmi-Channel Customer Experience
16:00- 16:30 Video Commerce Operational Cases and V-Contents Marketing Strategy

K Shop 2015 Conference

Date

Topic

Day 1
Sep 2

Online
Marketing
Communicate with Customers through Omni-channel
IoT Browser : Smart Indoor Map Technology Supporting Multiple LOD Styles
Measuring Mobile Consumer Behavior in Omni-channel Era
Shoppable Video:
How Global Brands & Shopping Channels Use Online Video for Marketing
Omni-channel Strategies of Major Retail Companies in Korea and Abroad
Omni-channel Strategies Based on Microsoft Big Data Analysi
Mobile Payment Ecosystem and Its Future
Answers for Korean Omni-channel
Online Personal Data Protection - Policies & Applications
Day 2
Sep 3

Onsite Digital
Marketing
Logistics Strategies for On/Of?ine Commerce Companies
O2O Strategies and NFC & Beacon Applications for Shops/Cafe/Galleries
Analyzing Retail Big Data to Increase Sales
O2O Strategies for Premium Brand and Boutique Shops
MPACT Platform for Customized Mobile Marketing
RFID Application and ROI Analysis in Retail Environment
Commercial Value of Applying Digital Signage to Shops
Evolution of Wi-Fi - from Customer Service to Connective Media
Revolution of Delivery System through IoT Platform
Day 3
Sep 4

Design/VM
Strategies
Global Retail Trend and Korean Companies Expanding Abroad
VM Strategies to Establish First Impression of Fashion Stores
Importance of Store Development in Retail Marketing
VM Effects for Fashion Shops in Department Store
Concepts & Success Strategies for Pop-up Stores
VM Cases for Customer Behavior Analysis in Retail Shops
Space Branding to Expand Brand Experience
Tasty Design for Stylish Brand ? Adding Design to Taste

K Shop 2014 Conference

Date Topic

Sept.

25,

2014

Bitcoin and payment
Online personal information protection policy and application
Sales encouragement strategy through in-shop table use
SNS/Blogging to improve retail marketing
Application of big data for retail shops
How are you managing your shop or brand?
Retail store development process sharing
The importance of VM in retail marketing
Global progress of large retail store
Efficient shop-fitting method proposal and examples in retail marketing

Sept.

26,

2014

Trends in retail market communication
A heart for omni-channel and O2O service - Retail OMS
Effectiveness of smart ordering system application
Evolution of retail marketing through LBS, IOT & Cloud convergence
Trends in mobile payment and substitution for authentication certificate
Kakaopay: The past, present and future
Shop design, innovative solutions that can change Europe's interior design trends
How to use meetings & event management company at work
Space branding: A marketing approach to retail design
Successful strategies of brand shopping malls

Sept.

27,

2014

Online (SNS) marketing strategy of small and medium enterprises
Study on VM trends in international/European shops
Utilization of tag and beacon: O2O omni-channel business transaction solutions
VM model for department store grocery section
Innovation in omni-channel marketing: From mobile, location
- based advertisement to big data analysis
Network video-differentiated benefits for the retail market
Majento based global omni-channel, from conflict to cooperation
Lead-out effect measurement methods and case studies trough offline customers
Next digital signage generation using smart phones, cloud services, and SNS
Utilization and examples of 3D printing technology for interior design
Effective retail marketing consulting for retailers